(see-soo): a finnish word for strength, purpose and continued resilience.

We strive to redefine what it truly means to be remarkable. Sisu is a creative innovation agency fixated on helping businesses and organizations enhance brand perception and effectively differentiate from the competition.Our model combines technological efficiency with human creativity to accelerate the traditional branding process and greatly reduce costs. We leverage this central method to craft and manage exceptional, prominent concepts with each of our projects.

Mingle

Where ideas meet and minds connect.

Mingle is a vibrant, tech-forward organization dedicated to fostering collaboration and a sense of community among students. Its visual identity, defined by bold geometric shapes and attention-grabbing colours, not only conveys creativity and unity but also embodies the brand’s mission to connect diverse minds. The strategic use of contrasting tones and modern typography enhances the brand's appeal, making it an inviting space for students eager to connect and collaborate.

Concept:Mingle’s identity is rooted in the idea of connection and inclusivity, represented by geometric figures with varied appearances. These figures symbolize the diversity of students coming together, each bringing unique perspectives while seeking common ground. The bright cyan and citrus yellow colours reflect the energy and enthusiasm that Mingle inspires in its community, while the structured typography reinforces the brand’s clarity of purpose — creating a modern, accessible space where students can find and build meaningful relationships.

Effect:Our work with Mingle does more than attract attention; it actively creates a sense of belonging and purpose. The bold design elements and vibrant colors resonate with students, drawing them into a space that feels both dynamic and inclusive. This modern, minimalist aesthetic supports the brand’s core mission—encouraging collaboration, inspiration, and social interaction—while fostering a deep sense of pride and unity among its members. Mingle isn’t just an organization; it’s a community where students can truly find their crowd.

Echo-Air

Breathe your impact.

Echo-Air is on a mission to revolutionize the way we breathe by installing state-of-the-art air purification systems in homes and buildings. With a vision for a world where every breath is pure, Echo-Air’s visual identity captures the essence of cutting-edge technology meeting environmental stewardship. The visuals evoke a sense of clarity and renewal, mirroring the impact their systems have on the spaces they transform.

Concept:The creative direction for Echo-Air is rooted in the seamless integration of nature and technology. The design elements, featuring crisp lines slicing through the soft forms of clouds, represent the purity and precision of Echo-Air’s solutions. The vibrant green accent symbolizes life and rejuvenation, cutting through the monotone backdrop like fresh air through a polluted environment. This contrast not only draws the eye but also underscores the company’s role in making the invisible (clean air) visible and tangible.

Effect:The visual identity transcends the ordinary, crafting an experience that is as much about feeling as it is about function. The imagery leaves a profound impression of cleanliness and renewal, fostering a sense of trust and responsibility. The striking visual narrative communicates the company’s commitment to reshaping environments, making clean air not just an aspiration but a reality. Through this innovative approach, Echo-Air establishes itself as a beacon of health and environmental consciousness in every space it touches.

Cardinal Realty Group

Guiding you from your first home to your forever nest.

Cardinal Realty Group is an urban-focused real estate firm, catering specifically to first-time homebuyers and younger families or couples. The company’s identity revolves around creating a welcoming, connected community, making the daunting process of purchasing a home feel approachable and straightforward. By incorporating warmth and a modern aesthetic, Cardinal speaks directly to a demographic eager for guidance and reassurance during a significant life transition.

Concept:The firm’s visuals and communication are crafted to evoke simplicity and support. The cardinal, chosen as the emblem, is a bird synonymous with home and family, embodying the sense of safety and belonging the company wishes to impart. The phrase "Join the Flock" cleverly ties into this motif, reinforcing the sense of community Cardinal Realty Group aims to build. The design—featuring modern typography, sleek lines, and a rich, red-based color scheme—appeals to the contemporary tastes of urban buyers. The use of straightforward, friendly language helps demystify the home-buying process, making it accessible and less intimidating.

Effect:Cardinal’s identity is compelling in carving out a distinctive, personable image within the flooded real estate market. The cardinal symbol and associated language cultivate a sense of community and belonging, key appeals for younger buyers who prioritize these values. The modern, urban design elements resonate with the aesthetic preferences of city-dwellers seeking a stylish yet supportive real estate experience. By positioning the company as one that places people at the heart of its operations, Cardinal fosters trust and credibility, critical for first-time buyers. The result is an identity that is both modern and enduring, blending contemporary appeal with a strong foundation of reliability and connection.

Synergy Group

Distinctive properties, personalized service — Redefining your home search.

Synergy Group, a realty company targeting older, wealthier individuals, required a brand identity that conveys exclusivity and sophistication. Our work successfully communicates this through its minimalistic design, elegant typography, and a messaging strategy that emphasizes harmony and connection between the client and their ideal home. The overall aesthetic is polished and poised, catering to a more affluent clientele while maintaining an approachable and trustworthy image.

Concept:The concept behind Synergy Group's revamped image revolves around the idea of “synergy” — the idea that the whole is greater than the sum of its parts. This is reflected in the tagline, “be one with your home,” which suggests a deep, almost spiritual connection between the client and their property. The visual elements, such as the simple yet refined color palette and the serif typography, work together to create a sense of understated luxury. The use of a single blue dot as a consistent symbol represents simplicity and focus, guiding the eye towards the brand's core message.

Effect:The central goal for this project was to create a strong, calming presence in the competitive real estate market. Synergy's sophisticated approach appeals directly to its target audience of older, wealthier clients, who value quality and exclusivity. The messaging creates a sense of trust and reliability, reassuring clients that Synergy will not only meet their needs, but also elevate their real estate experience to something more profound. Our work establishes Synergy Group as an elevated choice, distinct from more generic or mass-market real estate companies, thereby solidifying its position within its niche market.

Kyle Belmont (Realtor)

Connecting you with a place you'll love to call home.

Our goal in our work for Kyle Belmont was to mirror his dedication and passion for connecting clients with their perfect homes. As a new realtor, Kyle needed a brand that would make an immediate impact while reflecting his personal commitment to the home-buying process. The result is a clean, modern, and approachable design that highlights Kyle's focus on finding the "right" home for each client.

Concept:This brand concept is centered on simplicity and clarity, reflecting Kyle's straightforward and honest approach to real estate. The use of bold typography combined with minimalist graphic elements ensures that the message is clear and direct. The brand’s color scheme, incorporating subtle yet vibrant accents, represents both professionalism and warmth. Each visual element—from the logo to the billboard—was designed to evoke a sense of trust and reliability, aligning with Kyle's goal of being seen as a realtor who truly listens and delivers on his promises.

Effect:This new image and messaging not only establishes Kyle as a trustworthy and modern realtor, but also differentiates him in a crowded market. The visuals and messaging work together to convey a sense of focus and dedication, appealing to first-time homebuyers and those seeking a realtor who prioritizes finding the perfect fit. The brand positions Kyle as a relatable, client-focused professional who is in tune with his clients' needs, helping him to quickly build a strong reputation in the industry.

Perez Real Estate

Elevating trust and expertise with a modern edge.

Perez Real Estate's identity renewal embraced their decades of experience by combining professionalism with a standout visual approach. The design elements and brand guidelines were chosen to evoke trust, reliability, and sophistication, ensuring the brand stands out in a competitive market while maintaining an elevated and refined image.

Concept:Our project centered on reinforcing Perez Realty's reputation for expertise and trustworthiness. A modern and bold color palette with clean lines was used to project confidence and authority. The design also incorporated subtle visual elements that suggest a connection to the rich experience and history of the company, while making the brand feel fresh and forward-thinking. We created a symbol of differentiation which resembled layered blocks or a beehive, conveying feelings of organization and reliability.

Effect:The renewed identity successfully transformed Perez Real Estate's image, allowing it to communicate both its solid foundation in the industry and its readiness to innovate and adapt. This new image and messaging has resulted in a stronger market presence, appealing to both long-time clients and a new generation of homebuyers, thereby positioning our client as a strong leader in the real estate market.

City of Porto (case study)

Where every street tells a story, and every moment feels alive.

Porto’s reimagined public image is a celebration of its vibrant culture and dynamic spirit. The design reflects a perfect blend of modernity and tradition, making the city’s identity more recognizable and relatable both to locals and visitors. With clean, bold typography and a distinctive visual language, the new brand captures the essence of Porto—energetic, lively, and full of character. This fresh identity is wildly effective as it not only enhances the city's visual presence but also fosters a stronger sense of pride among its residents.

Concept:The ancient city's sleek yet traditional image centers around simplicity and clarity, achieved through the use of strong, geometric patterns and a minimalist colour scheme. These elements are designed to be versatile, adaptable to various formats, from public signage to digital platforms, while maintaining a cohesive and modern aesthetic. The repeated use of patterns reflects the city’s rich cultural tapestry, creating a visual link between the city’s past and its progressive future. This structured yet approachable design is key to making Porto’s brand both timeless and contemporary.

Effect:The effect of Porto’s new brand identity is far-reaching. It reinvigorates the city’s image, making it more appealing and accessible to a global audience. The modern design language resonates with younger generations, while the homage to traditional elements ensures it remains authentic and meaningful to long-time residents. By embracing a design that is both fresh and familiar, Porto positions itself as a forward-thinking city that honours its roots, thereby strengthening its appeal as a vibrant cultural hub.

Robin Hall - Realtor

Bringing you home, one stylish space at a time. Robin Hall, your guide to elevated living.

Robin Hall's brand identity renewal is a fresh take on modern real estate branding, blending a sophisticated yet approachable aesthetic. The design stands out with its use of soft pastels paired with deep, grounding tones, creating a visually striking contrast that is both elegant and memorable. This approach is effective as it reflects Robin’s commitment to delivering elevated, curated living experiences while maintaining a welcoming and professional demeanor. The brand’s updated identity successfully positions Robin Hall as a trusted and refined choice for clients seeking modern, high-quality homes.

Concept:Our work for Robin Hall revolves around the idea of elevated upscale living, conveyed through a harmonious blend of color and typography. The use of a soft lavender paired with a rich forest green adds depth and sophistication to the brand, symbolizing luxury and nature, respectively. The clean, bold typography ensures readability and reinforces the brand’s modernity. The layout is thoughtfully structured, with a strong emphasis on balance and clarity, which mirrors the meticulous curation of homes that Robin offers. Consistent use of sharp edges and clean lines exemplifies the balance between aesthetics and functionality.

Effect:The main goal of this project was to boldly enhance how Robin is perceived in the real estate market. Her brand now exudes a sense of sophistication and trust, appealing to discerning clients who value both style and substance. The refined visuals combined with consistent use of brand elements on all consumer touchpoints create a lasting impression, making Robin stand out in a competitive landscape. This new identity employs the values of quality, care, and attention to detail, ensuring that clients view her as a top-tier choice in real estate.

NOOR Law (case study)

Reliable legal expertise with a modern edge.

The renewed identity of NOOR Law is a bold departure from the traditional, conservative approach typically seen in the legal industry. The design emphasizes simplicity and modernity while maintaining the firm’s core values of reliability, professionalism, and trust. The striking color palette and clean typography are visually compelling and make a strong statement about the firm’s commitment to providing clear, dependable legal services. This identity is particularly effective because it not only grabs attention but also reinforces the firm’s reputation as a reliable and forward-thinking partner.

Concept:Built on a foundation of geometric minimalism, with a focus on balance and clarity, the concept for NOOR Law is strikingly brilliant. The design employs a bright yellow and soft blue color scheme, symbolizing energy and trust respectively. The use of clean, sans-serif typography aligns with the overall modern and professional aesthetic, while the geometric shapes add a sense of order and precision. The brand’s tagline, “Your reliable partner that is with you every step you take,” is prominently featured, underscoring the firm’s commitment to guiding clients through their legal challenges with unwavering support.

Effect:This complete image upheaval has a profound effect on how NOOR Law is perceived by its audience. The confident use of color conveys a sense of authority and reliability, making the firm stand out in a crowded market. The simplicity and modernity of the brand reflect NOOR Law’s values of clarity, precision, and forward-thinking, positioning them as a leader in the legal industry. By utilizing the simple highlighter in their image, NOOR is portrayed as an identifier and solver of complex issues. The overall effect is a brand that expresses itself with confidence, professionalism, and a commitment to client success.

ARLO Bags

Your Ultimate Companion for Every Journey.

ARLO Bags is a fresh and vibrant addition to the world of carryalls. While the product may not be groundbreaking in its function, the design and identity set it apart. We envisioned ARLO as not just a bag, but a reliable companion for any adventure. By creating a bold and eye-catching presence, we’ve ensured ARLO stands out in a crowded market.

Concept:In developing ARLO's brand, we personified the bag itself, giving it a unique character that customers can relate to. The playful yet sturdy design, combined with a bright color palette and strong typography, makes ARLO immediately recognizable. This approach not only highlights the bag's functionality but also builds an emotional connection with the user. By presenting ARLO as a companion for every trip, from the gym to a weekend getaway, we crafted a versatile and appealing identity.

Effect:The striking visuals and personified brand identity make ARLO bags not just an accessory, but a statement. Customers are drawn to its bold presence and can easily imagine ARLO fitting seamlessly into their daily lives. This unique approach has created a strong, memorable impression, encouraging brand loyalty and differentiating ARLO in a competitive market. The result is a brand that resonates with consumers, making ARLO their go-to choice for style and reliability.

MOND Coffee (case study)

Brewing upbeat vibes and vibrant connections with every cup.

MOND Coffee's new visual style stands out with its modern, clean, and bold aesthetic. The choice of a unique, strong typeface paired with minimalist design elements creates a visually striking identity. The design uses a sophisticated color palette of olive green and burnt orange, which adds a touch of warmth and approachability while maintaining a contemporary feel. This fresh look captures attention and aligns perfectly with the urban, trendy vibe of MOND Coffee.

Concept:The design concept centers around simplicity and clarity, ensuring that every element—from the logo to the promotional materials—communicates the core values of MOND Coffee. The use of rounded, fluid shapes and bold typography reflects a sense of community and inclusivity. The promotional graphics highlight key aspects of the coffeehouse, such as live music and giveaways, which not only attract attention but also convey a lively and engaging atmosphere. The consistent application of these design principles across various mediums reinforces a cohesive and recognizable identity.

Effect:This strategic approach to an overall brand renewal has significantly enhanced MOND Coffee's market presence. The new visual style effectively differentiates MOND Coffee from its competitors, making it memorable and instantly recognizable. The bold design choices create a strong first impression, inviting potential customers to explore what the coffeehouse has to offer. By highlighting unique features and creating a vibrant, welcoming image, MOND Coffee successfully attracts a diverse clientele, fosters community engagement, and boosts customer loyalty.

Simmons Realty

Turning heads with bold lines and fresh vibes, Simmons Realty are now as unforgettable as the homes they sell.

Our identity renewal for Simmons Realty embraces a bold and distinctive visual identity, characterized by playful, flowing typography and striking coral accents. This design choice captures the essence of Simmons Realty’s energetic and innovative approach to the real estate market. The bold lines and vibrant colors symbolize strength and passion, aligning with the company's commitment to excellence and customer satisfaction.

Concept:By choosing a modern and dynamic aesthetic, we aimed to create a brand that stands out in the competitive real estate landscape. The new look is not just eye-catching but also evokes a sense of trust and reliability, essential qualities for potential clients making significant life decisions. The fresh identity reflects Simmons Realty's dedication to staying ahead of trends and their unwavering focus on providing top-notch service.

Effect:This rebranding effort redefines how clients perceive Simmons Realty, positioning them as a forward-thinking and trustworthy partner in their real estate journey. The new identity seamlessly blends professionalism with a touch of creativity, ensuring that Simmons Realty leaves a lasting impression on everyone they encounter.

what we do

Whether your business is looking for a total refresh or simply a little touch up, we've got you covered. At Sisu, we focus on perception; how do customers look at, feel or think about you?Our thorough processes allow us to gather a deep understanding of your business down to the roots. Using this valuable info, we craft compelling identities and striking visual components to build you a powerhouse of a brand.

identity renewal

Elevate your image with a transformative change that goes beyond a simple update. This process isn’t just about refreshing — it’s about igniting a powerful new identity.By deeply analyzing your current presence, we craft a vision that makes your brand stand out and connect meaningfully with your audience. With strategic insights and creative design, we revitalize your image to enhance its appeal and impact.Experience a bold reinvention that sets the stage for a vibrant and confident future.

general design creation

Enhance your brand's presence with expertly managed design that brings your vision to life. This isn’t just about creating — it’s about orchestrating design elements that resonate deeply with your audience.By understanding your specific needs, we develop tailored visual solutions that elevate your brand's identity across all platforms. With a strategic approach and creative execution, we ensure every design, from logos to marketing materials, aligns seamlessly with your goals.See your ideas take shape with powerful designs that inspire and connect.

foundation construction

Starting a new business is an exciting journey, and we at Sisu ensure your brand is built on a solid foundation. Our foundation construction process ensures a comprehensive brand identity is formed from the ground up, infusing it with clarity, strength, and distinctiveness.We delve into the essence of your vision, creating a concept framework that not only stands out but deeply connects with your target audience. Through strategic insights and bold design, we shape a vision that embodies your mission and sets you apart.At Sisu, we capture the true essence of your new project, ready to inspire and make a lasting impact.

perception coordination

First impressions are everything, and staying memorable is key. At Sisu, we refine your current image to captivate both long-time supporters and new audiences.By diving into your existing presence, we can discover ways to amplify its appeal and impact. With strategic insights and creative enhancements, we ensure your business remains dynamic and compelling.With Sisu, your venture evolves with effortless flair, consistently catching eyes and sparking excitement.

impact factor development

Transform your unique strengths into a defining feature that makes an impact.We dig into what makes your business special and turn those standout qualities into a bold feature—be it a creative new initiative, a fresh take on your image, or an enhancement to the customer experience.Our process blends keen insights with inventive design to craft an element that highlights your uniqueness and makes a real impact.Reveal a distinctive touch that sets you apart and leaves a striking impression.

work with us

Join forces with Sisu and elevate your business to new heights.We specialize in turning ordinary into extraordinary, with a focus on strength, simplicity, and boldness.Let’s create something that truly stands out. Connect with us today to start your journey toward something remarkable.